You would have had to have been living out in the wilderness during the past couple of days not to have heard of the Kony 2012 phenomenon. The Invisible Children organisation have created a social media frenzy by releasing its latest documentary on You Tube and using social media sites like Facebook and Twitter to help it go viral in record time.
The popularity of the video has brought with it many detractors - people who are questioning the integrity of the Invisible Children organisation and how they allocate the funds that they raise. Whether you believe this is a credible organisation or not, you cannot ignore the message of what they are trying to do. You also can't ignore how cleverly they have leveraged social media to promote awareness of their cause.
It will be interesting to see how long this issue remains in the headlines.
The popularity of the video has brought with it many detractors - people who are questioning the integrity of the Invisible Children organisation and how they allocate the funds that they raise. Whether you believe this is a credible organisation or not, you cannot ignore the message of what they are trying to do. You also can't ignore how cleverly they have leveraged social media to promote awareness of their cause.
It will be interesting to see how long this issue remains in the headlines.
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| You are likely to see a lot more of this image over the next couple of months |
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